Leading 4 Life "Stories"
I am Bob Judson and I spent over 34 years in the Royal Air Force of the United Kingdom as a fast-jet pilot and then eventually as a senior leader, retiring from the military in 2015 as an Air Vice-Marshal (2* General). I subsequently transitioned to the corporate world as a consultant at Deloitte, but in 2019 I stepped away from all that and co-founded Leading 4 Life.
I am passionate about helping to develop the leadership skills of individuals and teams and that is what this podcast is all about. You will hear from me, and from a wide range of special guests, many of whom have had incredible leadership journeys and risen to the most senior level of their governments, militaries and corporations. The focus won't only be on success; there is also much to be learned from the failures along the way!
Thank you for listening!
LinkedIn: https://www.linkedin.com/in/judsonbob/
Twitter: https://twitter.com/JudsonBob
Website: https://leading4life.co.uk/
Leading 4 Life "Stories"
E124 - Themes: Purpose!
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This episode is also available as a video podcast on my YouTube channel here:
https://youtu.be/gOpH-qjGW8c
Having a purpose in life is fundamental to your health, well being and personal happiness, and yet, when asked the question "why do you do what you do?", many people struggle to be able to actually articulate their reasons. In recent weeks a number of people have asked me exactly that question and it led me to reflect on the importance of purpose to each and every one of us.
Purpose isn’t about job titles, promotions, or ticking the next box. It’s about knowing why you do what you do — especially when things get uncomfortable. You can be busy, capable, successful and yet still feel unfulfilled and empty. Living with purpose shows up in small, daily choices: how you respond under pressure; what you prioritise when no one is watching; and whether your actions match your values.
Purpose isn’t something you find once. It’s something you choose — repeatedly. Ask yourself one simple question: Does the way I’m living today reflect who I want to be tomorrow?
As we head towards the end of 2025, just take some time to pause and reflect on this critical issue. I hope that my thoughts in this episode help you to put some structure to that thought process. Please let me know what you think!
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You can find more about me here:
LinkedIn: https://www.linkedin.com/in/judsonbob/
X: https://x.com/JudsonBob
Website: https://leading4life.co.uk/